The Business of Psychology Podcast
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Cyber Security: What mental health professionals need to know to protect their practice
Cyber security: What mental health professionals need to know to protect their practiceI’m joined by Eric Alter, Senior Vice President of Risk, and Cyber Engagement Leader for Marsh Commercial, who provide Oxygen insurance for therapists.We’re talking about cyber insurance and why we might want to consider getting some protection from…
5 marketing trends private practice owners should know about
5 marketing trends private practice owners should know about Key PointsRelationships are key to all business goalsAuthority is more important than social media (affiliations, media, public speaking, guesting on podcasts or blogs, books, longer form content that shows your expertise brings the right kind of audience, helps your SEO) Don’t bend yourself out of shape to fit with…
Create a marketing strategy for your private practice in 2023: The marketing machine
Create a marketing strategy for your private practice in 2023: The marketing machine To market your practice effectively you need a strategy. That strategy needs to take people through a logical journey including:Entry – where they meet you for the first timeNurture – where you develop the relationship and trustSales – where you tell them how they can work with youSounds simple,…
Avoiding people and algorithm pleasing on Instagram with Elsie Owen (aka the people-pleasing therapist)
Avoiding people and algorithm pleasing on Instagram with Elsie Owen (aka the people-pleasing therapist)Welcome to Season 4 of The Business of Psychology! This interview with Elsie Owen, @the_peoplepleasing_therapist on Instagram, is one of those episodes that really reminds me why I began this project in the first place. Elsie is really inspiring…
How to network as a mental health professional
How to network as a mental health professionalLinks for this episode: Instagram: @rosiegilderthorp@ThePregnancyPsychologistFull show notes for this episode are available at The Business of PsychologyFree Client ChecklistAre you just starting out in private practice? Feeling overwhelmed by all the stuff there is to do by any chance? Paralysed by perfectionism or procrastination?…
How to use batching and sprints to create more time in your week
How to use batching and sprints to create more time in your weekLinks for this episode: Instagram: @RosieGilderthorp@ThePregnancyPsychologistRecommended books:The Lean Startup by Eric Ries Sprint by Jake KnappFull show notes for this episode are available at The Business of PsychologyToday, I wanted to talk to you about two methods of productivity that I…
CBT for menopause: How Simona Stokes is using her expertise to change lives
CBT for menopause: How Simona Stokes is using her expertise to change livesToday, I’m really excited to be talking to Simona Stokes. She’s a counselling psychologist who runs a very busy associate practice, but has also set up a specialist clinic called Menopause CBT Clinic, providing much needed one to…
How to create a great directory site profile
How to create a great directory site profileLinks for this episode: Instagram: @rosiegilderthorpThe Business of Psychology: Episode 32: How to get your blog post seen with Vicki Jakes: SEO for psychologists and therapistsThe Business of Psychology: Episode 19: How psychologists and therapists can use an ideal client avatar to co create…
Creating resilience in your clients and protecting it in yourself with Martina Witter
Creating resilience in your clients and protecting it in yourself with Martina WitterToday I’m talking to Martina Witter, founder of Rapha Therapy and Training Services, and the host of the Rivers to Resilience podcast.It’s wonderful to have her on the show as I’ve been following her on Instagram for a…
Ethical marketing in private practice. Scarcity, should we use it?
Ethical marketing in private practice. Scarcity, should we use it?Links for this episode: Instagram: @rosiegilderthorpThe Business of Psychology: Episode 59: Using Youtube to reach more people with Dr Clare RobertsThe Business of Psychology: Episode 45: How to make social media videos that people want to watch with Allison Puryear The Business of…
How to inspire on Instagram with Dr Chloe Bedford aka The Running Psychologist
How to inspire on Instagram with Dr Chloe Bedford aka The Running PsychologistToday, I’m really excited to be here with Chloe Bedford, aka The Running Psychologist from Instagram. I’m fangirling a little bit because I’ve been following Chloe for ages and I absolutely love her content. I feel there’s a…
Adapting to a changing world – why you never finish your online course
Adapting to a changing world – why you never finish your online course Links for this episode: Instagram: @rosiegilderthorpPsychology Business SchoolDo More Than Therapy MembershipFull show notes for this episode are available at The Business of PsychologyWelcome to today’s episode of the Business of Psychology. I am looking forward to talking to…